Segmental Growth of the Indian Two Wheeler Industry (FY1995-2004)Īfter facing its worst recession during the early 1990s, the industry bounced back with a 25% increase in volume sales in FY1995. The total two-wheeler sales of the Indian industry accounted for around 77.5% of the total vehicles sold in the period mentioned. TWO-WHEELERS: MARKET SIZE & GROWTH In terms of volume, 4,613,436 units of two-wheelers were sold in the country in 9MFY2005 with 256,765 units exported. However, with various policy measures undertaken in order to increase the competition, though the degree of concentration has been lessened over time, deregulation of the industry has not really resulted in higher level of competition. Finally, the twowheeler industry in the country has been able to witness a proliferation of brands with introduction of new technology as well as increase in number of players. Two major results of policy changes during these years in two-wheeler industry were that the, weaker players died out giving way to the new entrants and superior products and a sizeable increase in number of brands entered the market that compelled the firms to compete on the basis of product attributes. The industrial policies shifted from a regime of regulation and tight control to a more liberalized and competitive era. However, the major set of reforms was launched in the year 1991 in response to the major macroeconomic crisis faced by the economy. Recognition of the damaging effects of licensing and fettering policies led to initiation of reforms, which ultimately took a more prominent shape with the introduction of the New Economic Policy (NEP) in 1985. Several firms operating below minimum scale of efficiency This controlling mechanism over the industry resulted in: Amongst these policies, Monopolies and Restrictive Trade Practices (MRTP) and Foreign Exchange Regulation Act (FERA) were aimed at regulating monopoly and foreign investment respectively. The lapses in the system had invited fresh policy options that came into being in late sixties. In the initial years, entry of firms, capacity expansion, choice of products including capacity mix and technology, all critical areas of functioning of an industry, were effectively controlled by the State machinery. This high figure itself is suggestive of the importance of the sector. According to the figures published by SIAM, the share of two-wheelers in automobile sector in terms of units sold was about 80 per cent during 2003-¬04. The two-wheeler industry has been in existence in the country since 1955. ĮVOLUTION OF TWO-WHEELER INDUSTRY IN INDIA Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler sales have witnessed a spectacular growth trend since the mid nineties. With 5,822,963 units sold in the domestic market and 453,591 units exported during the first nine months of FY2005 (9MFY2005), the industry (excluding tractors) marked a growth of 17% over the corresponding previous. Indian automotive industry consists of five segments: commercial vehicles multiutility vehicles & passenger cars two-wheelers three-wheelers and tractors. PORTER’S FIVE FORCES MODEL OF AUTOMOBILE INDUSTRY End part of my project included market survey, data collection and data analysis.ĬHARACTERISTICS OF INDIAN AUTOMOTIVE INDUSTRYĦ. I have Analyzed automobile industry on SWOT analysis and different models like Poter’s five Model. That’s including four p’s of marketing price, promotion, place and product. Report also contains marketing strategy used by Suzuki Motorcycle India Pvt. Then I study trends in two-wheeler industry. I started with my study form evaluation of two wheelers in India, its market size and growth, demand drives rand factor that affect demand and supply of the two wheeler industry. I convey my heartful affection to all those people who helped and supported me during the course, for completion of my Project Report.ĮXECUTIVE SUMMARY The objective of my project is in depth study and understanding of two wheeler market. Abhinav Dua (Zonal Manager – Marketing) and other staff members. With deep sense of gratitude I acknowledge the encouragement and guidance received by my organizational guide Mr. Have been possible to come to the present shape without the able guidance, supervision and help to me by number of people. 05511242227Īcknowledgement The present work is an effort to throw some light on “ SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED”. SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) UNDERSTANDING THE MARKET POTENTIAL OF HIGH END BIKES (Premium and Super Premium Segments) A SUMMER TRAINING REPORT ON SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED
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